The recently crowned Miss Teen Long Island shares how she gained confidence in pageantry and how she’s now instilling it in girls across Long Island.

Linda Mashkabov, FNP-C, CEO and owner of The Beauty Cellar in New Hyde Park, tells us why the medspa goes way beyond Botox, offering women cutting-edge tools for thriving through hormonal shifts.

Now more than ever, women are embracing their luscious, multidimensional, natural curls. Local curly hair pros tell us how.

Whimsical and ethereal watercolor floral nails are trending, says celebrity nail expert and advisory board member Pattie Yankee. See who is doing it on the Long Island beauty scene.

Floral nails are in full bloom on the Long Island beauty scenes. Check out our handpicked selection.

This July, HERALD will celebrate excellence in the health, wellness, and beauty industries with its inaugural Health & Beauty Awards.

Social media is abuzz with posts from women singing the praises of this supplement for improving muscle tone, helping with sleep, and reducing brain fog. Does it work? See what science says about this popular compound.

Michael Abrams, DDS, an orthodontist and periodontist at Manhasset Dental Arts, explains how correcting misaligned teeth can visually reverse the hands of time.

The 8th annual Long Island Beauty Ball will be held on April 28th at Flowerfield Celebrations. Get all the details here.

Meredith Vandegrift, MD, a plastic surgeon in Huntington, explains the undetectable era of aesthetics. Spoiler alert: natural-looking results.

If your fragrance wears off shortly after you spritz it, check out these six simple tips that will help you get more out of your scent.

Massive followings, brand collabs, and paid partnerships: Find out how these beauty pros found social media success.

Cold temps, dry air, and indoor heating lead to dehydrated, dull skin. Long Island estheticians share their best hydrating and skin-protecting tips to get through the rest of the season.

Brown mascara is having a moment. Find out why we love the look and the best chocolate and espresso formulas to try.

We’re in love with these sweet nail designs from Long Island nail pros.

Meet social media beauty pros Erica Taylor, Ian Michael Crumm, and Jennifer Conlon Pavelchak at the next Pretty Local Industry Night.

Long Island Pageants names the 2025 Miss Long Island and Miss Long Island Teen. Photo: King Aaron Photography 

Celebrity nail pro and Pretty Local Advisory board member Pattie Yankee forecasts the most-requested nail shades for 2025.

Pantone’s Color of the Year is Mocha Mousse, a warm, reddish brown. See how it translates to hair, nails, and makeup from Long Island beauty pros.

I tried lower face tox to soften marionette lines and lift jowls for the first time with Kavita Mariwalla, MD, a cosmetic dermatologist in West Islip. Here is everything you need to know about the treatment.